What is — What if?


Horizon Scanning

Figure 1: Horizon Scanning
  1. Behavioural: In the era of digitally enabled transport services like Uber, people’s personal decisions are driven by expectations of convenience, low cost, availability, and reliance (Fishman and Bornstein, 2017).
  2. Political: To achieve their carbon neutral goals, incentives and policies introduced by governments towards sustainable vehicle alternatives have been somewhat successful, although infrastructure still remains a big issue (Hertzke, Linder and Sahdev, 2019).
  3. Social: Ownership and responsibility of personal environmental impact on the broader society should take centre stage as the ones most affected by emissions are the ones causing them the least (Southwark Council, 2020).


Research through Design

Figure 2: StepCoin
Figure 3: StepCoin Vale
Figure 4
Figure 5
Figure 6

The future world 2034

Figure 7
Figure 8
  1. Sustainability : The main purpose of Southwark Coin, getting people to adapt active modes of travelling, was achieved by illustrating the amount of carbon emissions saved if that particular journey was made by a polluting vehicle instead. Although not the main factor for decision making, this aspect provides a gentle nudge, making people realise that they are contributing to a bigger cause and evokes a “feel good” emotion. Mainly allowing the council to better measure success in combating emissions and attract the necessary funds needed to tackle the climate emergency.
  2. Health : Southwark Coin, through promotion of active transport tackles the negative effects of physical inactivity on people’s personal health and the wider health systems. We found that, the social and economic benefits of only 20 minutes of walking everyday could be large, helping the NHS save £1.7 billion over 25 years (Southwark Council, 2017).
  3. Local business : Southwark Coin supports local businesses by enabling people to travel to them in sustainable ways. Ensuring that this currency is used to buy only locally produced and sustainable products, a larger number of local businesses would be encouraged to sell more of these items. Through this we envision a future where high streets will be formed by only local businesses that meet the sustainability goals of the borough. But in the lead up to that, this meant depriving the council of the larger players that pay higher business rates.
Figure 9
Figure 10


Looking Back





MA Service Design Student at London College of Communication | Previously Brand Designer and Strategist

Love podcasts or audiobooks? Learn on the go with our new app.

Recommended from Medium

First Playable Prototype — Stop the Aliens

What’s Mind Mapping and Why Use It in Web Design

What I learned from 30 days of Web Design


My UX design journey — the start

Product Design at Palantir: Q&A with the team

Driftory Rises!

WeNotes — An e-learning platform — UI/UX case study

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store


MA Service Design Student at London College of Communication | Previously Brand Designer and Strategist

More from Medium

No Matter What Your Opinion Is Of RED vs PINK, Can We Just Agree That The Next President Of The…

Coming Home

How To Combat Inflation in 2022

`Potential Metaverse VR Applications — What may or may not work