What is — What if?

©AbstractSunday

Horizon Scanning

Figure 1: Horizon Scanning
  1. Behavioural: In the era of digitally enabled transport services like Uber, people’s personal decisions are driven by expectations of convenience, low cost, availability, and reliance (Fishman and Bornstein, 2017).
  2. Political: To achieve their carbon neutral goals, incentives and policies introduced by governments towards sustainable vehicle alternatives have been somewhat successful, although infrastructure still remains a big issue (Hertzke, Linder and Sahdev, 2019).
  3. Social: Ownership and responsibility of personal environmental impact on the broader society should take centre stage as the ones most affected by emissions are the ones causing them the least (Southwark Council, 2020).

Speculations

Research through Design

Figure 2: StepCoin
Figure 3: StepCoin Vale
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The future world 2034

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  1. Sustainability : The main purpose of Southwark Coin, getting people to adapt active modes of travelling, was achieved by illustrating the amount of carbon emissions saved if that particular journey was made by a polluting vehicle instead. Although not the main factor for decision making, this aspect provides a gentle nudge, making people realise that they are contributing to a bigger cause and evokes a “feel good” emotion. Mainly allowing the council to better measure success in combating emissions and attract the necessary funds needed to tackle the climate emergency.
  2. Health : Southwark Coin, through promotion of active transport tackles the negative effects of physical inactivity on people’s personal health and the wider health systems. We found that, the social and economic benefits of only 20 minutes of walking everyday could be large, helping the NHS save £1.7 billion over 25 years (Southwark Council, 2017).
  3. Local business : Southwark Coin supports local businesses by enabling people to travel to them in sustainable ways. Ensuring that this currency is used to buy only locally produced and sustainable products, a larger number of local businesses would be encouraged to sell more of these items. Through this we envision a future where high streets will be formed by only local businesses that meet the sustainability goals of the borough. But in the lead up to that, this meant depriving the council of the larger players that pay higher business rates.
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Backcasting

Looking Back

Growth

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MA Service Design Student at London College of Communication | Previously Brand Designer and Strategist

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Sayaliwandhekar

Sayaliwandhekar

MA Service Design Student at London College of Communication | Previously Brand Designer and Strategist

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